![]() ![]() This is all part of Universal Music’s renewed push into Africa since launching a regional HQ in Côte d’Ivoire in 2018. It will be signing hip-hop artists from across the continent, starting with DopeBoy DMG in Senegal and Didi B in Côte d’Ivoire. The artist is Booba, the Senegalese-French rapper whose catalogue has apparently never been available in its entirety in Africa before.īooba already has his own label Tallac Records, but he’s setting up a new imprint with Universal Music Africa called 92i Africa. ![]() Universal Music Group’s expansion in Africa continues, with its latest artist deal including the launch of a new label that will be signing more African musicians. Tags: Africa Booba hip hop labels Universal Music
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